/ MOTION SYSTEM
For the Super Bowl on NBC, our broadcast package evolved directly from the iconic angular flares that frame the Sunday Night Football logo. Those flares were expanded, duplicated, and extruded into a bold visual backbone that carried motion, structure, and rhythm across the entire package. By extending this core geometry into a broader visual language, the system felt both elevated for the Super Bowl stage and unmistakably rooted in the legacy of Sunday Night Football.
For the Super Bowl on NBC, our broadcast package evolved directly from the iconic angular flares that frame the Sunday Night Football logo. Those flares were expanded, duplicated, and extruded into a bold visual backbone that carried motion, structure, and rhythm across the entire package. By extending this core geometry into a broader visual language, the system felt both elevated for the Super Bowl stage and unmistakably rooted in the legacy of Sunday Night Football.
/ SINGLE-PLAYER INTERSTITIALS
For the single-player interstitials, we introduced a fast hit of live-action to immediately put the athlete in motion before resolving into a classic, heroic headshot. A logo-driven wipe bridges that action moment into the portrait, creating a seamless transition from energy to identity, before snapping out cleanly to the mark. The result feels dynamic and modern while still honoring the tradition of iconic player presentation.
For the single-player interstitials, we introduced a fast hit of live-action to immediately put the athlete in motion before resolving into a classic, heroic headshot. A logo-driven wipe bridges that action moment into the portrait, creating a seamless transition from energy to identity, before snapping out cleanly to the mark. The result feels dynamic and modern while still honoring the tradition of iconic player presentation.
/ TWO-PLAYER INTERSTITIALS
For the two-player interstitial, we leaned into scale by opening on bold, close-up portrait photography of each athlete, filling the frame with intensity and presence. Inspired by the momentum of the single-player interstitial, we carried that reveal energy forward before pushing through into the final lockup with player information. The result feels powerful and cinematic—two larger-than-life competitors colliding before the graphic resolves with clarity and authority.
For the two-player interstitial, we leaned into scale by opening on bold, close-up portrait photography of each athlete, filling the frame with intensity and presence. Inspired by the momentum of the single-player interstitial, we carried that reveal energy forward before pushing through into the final lockup with player information. The result feels powerful and cinematic—two larger-than-life competitors colliding before the graphic resolves with clarity and authority.
/ TEAM TYPOGRAPHY
For the team text interstitials, NBC wanted to go big. We blast past the team logo through radiating neon lines before landing on a massive billboard drenched in each team’s colors, built to showcase iconic phrases and chants. The move feels loud, proud, and stadium-sized—capturing the energy of each fanbase in a bold, graphic statement.
For the team text interstitials, NBC wanted to go big. We blast past the team logo through radiating neon lines before landing on a massive billboard drenched in each team’s colors, built to showcase iconic phrases and chants. The move feels loud, proud, and stadium-sized—capturing the energy of each fanbase in a bold, graphic statement.
/ MESSAGING SYSTEM
The generic text elements carry a significant load for Sunday Night Football, so for the anniversary season we leaned into the diamond pattern woven throughout the package. That geometry became an elegant framework for messaging—allowing information to move quickly, feel premium, and resolve with clarity. The result is a system that delivers copy with speed and sophistication, while subtly reinforcing the visual identity of the overall broadcast.
The generic text elements carry a significant load for Sunday Night Football, so for the anniversary season we leaned into the diamond pattern woven throughout the package. That geometry became an elegant framework for messaging—allowing information to move quickly, feel premium, and resolve with clarity. The result is a system that delivers copy with speed and sophistication, while subtly reinforcing the visual identity of the overall broadcast.
/ MATCHUP INTERSTITIALS
The matchup interstitials were some of the most exciting elements to design. We quickly reveal each team logo in a dynamic 360-degree rotation before snapping into the final resolve, creating a sense of anticipation and scale. A fast transition out, driven by each city’s tri-code, adds a sharp, modern finish that reinforces identity while keeping the energy high.
The matchup interstitials were some of the most exciting elements to design. We quickly reveal each team logo in a dynamic 360-degree rotation before snapping into the final resolve, creating a sense of anticipation and scale. A fast transition out, driven by each city’s tri-code, adds a sharp, modern finish that reinforces identity while keeping the energy high.
/ THREE-PLAYER INTERSTITIALS
For the three-player interstitials, the challenge was delivering more information in a tighter window without losing impact. Our approach was built around speed and clarity—using fast, decisive moves that get us to the players immediately and prioritize readability. The result is a high-energy presentation that feels efficient and intentional, while still carrying the scale and authority of the overall package.
For the three-player interstitials, the challenge was delivering more information in a tighter window without losing impact. Our approach was built around speed and clarity—using fast, decisive moves that get us to the players immediately and prioritize readability. The result is a high-energy presentation that feels efficient and intentional, while still carrying the scale and authority of the overall package.
/ RETRO & LEGENDS
The retro interstitials were a distinctive addition to the package, created to honor historic and Hall of Fame players from the NFL. Gold became the defining visual language—elevated, timeless, and worthy of the legends it framed. The format was designed for quick clarity, allowing viewers to immediately connect with iconic imagery while celebrating the league’s rich history with a premium, commemorative feel.
The retro interstitials were a distinctive addition to the package, created to honor historic and Hall of Fame players from the NFL. Gold became the defining visual language—elevated, timeless, and worthy of the legends it framed. The format was designed for quick clarity, allowing viewers to immediately connect with iconic imagery while celebrating the league’s rich history with a premium, commemorative feel.
/ TEAM LOGO BUILDS
The logo builds were a beast in the best way—each team mark comes with its own curves, angles, and color nuances, making consistency a real challenge. To unify the system, we developed a secondary exterior edge that wraps each logo, creating a subtle neon glow that amplifies its shape. That added lighting treatment gives every mark a bold pop, allowing it to stand out cleanly in any environment across the package.
The logo builds were a beast in the best way—each team mark comes with its own curves, angles, and color nuances, making consistency a real challenge. To unify the system, we developed a secondary exterior edge that wraps each logo, creating a subtle neon glow that amplifies its shape. That added lighting treatment gives every mark a bold pop, allowing it to stand out cleanly in any environment across the package.
/ PROJECT CREDITS
Client: NBC
Creative Director: John Schleef
Producer: Michael Kerner
Production Company: Onecrew
Creative Director: Tom Green
Designers: Michael Croxton, Tobias Kutz, Nate Samanns, Ben Bullock
Animators: Matt Barretto, Tobias Kutz, Michael Croxton
Client: NBC
Creative Director: John Schleef
Producer: Michael Kerner
Production Company: Onecrew
Creative Director: Tom Green
Designers: Michael Croxton, Tobias Kutz, Nate Samanns, Ben Bullock
Animators: Matt Barretto, Tobias Kutz, Michael Croxton
