Client: Footjoy
Project: Internal Product Sizzle
Role: Animation (2D & 3D), Lighting, Edit, Creative Direction

"Maximum Effort"

Footjoy set out to educate and excite their internal sales team with videos showcasing their upcoming line of golf shoes. They came to me with a fully modeled and textured 3D shoe, and wanted to see what I could come up with. I cut together an animatic with some 3D wireframe animations and snappy in-between moments, and we were off to the races. Having complete control over the graphics and edit was equally rewarding and freeing. The team at Footjoy later repurposed the project for use on both their social channels and website. We also created a similar video for another one of their shoes, the waterproof Flex XP.

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